AI for Marketing

Run a category-level visibility audit across the major AI answer engines to measure how often a brand is mentioned, cited, or recommended when users ask category-defining questions — and how that share compares to competitors. Produces a question set, a cross-engine scoring sheet, a gap diagnosis, and a prioritized lift plan. Complements the per-page Answer Engine Optimization (AEO) workflow by operating at the category / portfolio level.

Audit and harden how a brand and its product catalog are interpreted, trusted, and recommended by AI shopping agents (ChatGPT, Microsoft Copilot, Perplexity, Google AI Mode, Gemini, Claude, Yelp, agentic-mode commerce platforms). Produces a machine-readability scorecard, a protocol-readiness map across the major agentic commerce standards (ACP, UCP, Shopify Agents, Amazon Buy for Me, Klarna Agent Mode, Mastercard Verifiable Intent, Stripe Machine Payments, x402, Visa Ready, Google Agentic Checkout), an ICP "agent persona" question set with answer-trail capture, and a prioritized 90-day fix list scoped to product data, schema, feed hygiene, agent-discoverable proof signals, and checkout-API exposure.

Restructure and upgrade an existing piece of content so AI-powered answer engines — Google AI Overviews, ChatGPT browsing, Perplexity, Gemini, Claude — are more likely to cite, surface, and recommend it. Classic SEO alone is insufficient in 2026 because answer engines extract entities, quotable sentences, and structured claims rather than keyword-matched pages. This skill produces a rewrite plan, an edited draft, and a verification scorecard.

Diagnose and remediate how a B2B brand is represented across AI-powered buyer research surfaces (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Microsoft Copilot, Bing Chat) for every stakeholder on the buying committee, not just the marketer-facing persona. Produces a stakeholder-by-stakeholder prompt-pattern matrix, a 6-dimension AI visibility scorecard per persona, a citation-authority audit that names the third-party sources the engines actually quote in the category, a persona-gap remediation plan, and a 90-day citation-authority offensive that turns review-site presence, third-party article placements, named-author content, and structured-data schema work into measurable shortlist visibility.

Produce a fully-structured, SEO-ready blog outline — keyword mapping, search intent classification, heading hierarchy, word-count targets, meta description, internal linking plan, and E-E-A-T signal checklist — so a writer (human or AI) can draft the post without guessing at structure or on-page optimization.

Produce a tiered crisis-response plan that covers real-time monitoring signals, escalation triggers, decision roles, holding-statement templates, channel-specific response playbooks, and an AI-era risk addendum covering hallucinated AI-generated claims, model-citation errors, and synthetic-media incidents. Designed for marketing leaders who own external communications but do not have a dedicated crisis comms team.

Create a comprehensive brand voice and style guide that ensures every piece of content — whether written by a human or generated by AI — sounds consistently like your brand. Particularly valuable in 2026 as teams use AI tools for content creation and need to maintain voice consistency at scale.

Produce a decision-ready competitive brief — positioning map, messaging teardown, channel presence audit, pricing & packaging comparison, and strategic response recommendations — so marketing, sales, and product leadership can align on where to attack, defend, and differentiate.

Turn a rough campaign idea, product launch request, or Slack-message-level ask into a structured creative brief that designers, copywriters, agencies, and AI tools can all execute against — without a round of clarifying questions.

Produce a creator-facing brief that gives an influencer or UGC partner enough direction to produce on-strategy content without over-scripting them. Optimized for the 2026 reality that most campaign failure is traced back to an imprecise brief, and that platform-native, creator-voiced content consistently outperforms polished brand work — including AI-generated UGC where the brief specifies anti-polish guardrails.

Take raw or lightly-prepared channel performance data and produce a readable cross-channel attribution story — incrementality caveats, audience overlap, assisted conversions, a ranked experiment-next list, and a defensible budget-reallocation recommendation a CMO can take to finance. Built for marketers who need a weekly or monthly attribution narrative that survives skeptical follow-up questions without requiring an MMM vendor or a data-science headcount.

Turn unstructured customer voice — reviews, support tickets, sales-call transcripts, NPS verbatims, social DMs, App Store / Play Store / G2 / Capterra / Trustpilot / Google Reviews / category-specific marketplace reviews, win/loss interviews, churn-cancel reasons, community forum threads — into a structured, evidence-grounded Voice of Customer (VoC) brief that downstream marketing skills can act on. Produces a categorized theme map (pains / desired outcomes / objections / buying criteria / praise patterns), a verbatim-quote bank with source attribution, sentiment-and-volume trends, before-and-after deltas vs. the last cycle, an explicit "in language they actually use" terminology dictionary, and a routed action list that hands off to Persona & ICP Builder, Brand Voice Guide, Topic Cluster Planner, Ad Copy Variations, Competitive Analysis Brief, and Brand Safety & Crisis Response.

Audit, redesign, and operate a landing page as a behavior-driven decision system rather than a one-shot AI-generated draft. Produces a message-match scorecard against the upstream ad / email / AI-citation that drove the visit, a five-question "decision flow" audit (Is this for me? Is it worth it? Is it safe? Will it work? What if it doesn't?), a friction-and-trust map with element-level remediation, an AI-traffic-aware variant strategy that accounts for the 4–5× conversion lift from AI-referred visitors, and a 90-day testing-and-personalization roadmap.

Transform a single piece of long-form content into platform-optimized versions for multiple marketing channels — LinkedIn, Instagram, TikTok, email, Twitter/X, and newsletters — while maintaining consistent messaging and brand voice.

Turn a story, data drop, product milestone, or executive point of view into a targeted pitch package: a shortlist of relevant journalists, a three-sentence personalized pitch per journalist, a press-release or data-backgrounder draft, and a measurement frame. Built for marketers who own earned-media outcomes but do not work inside a dedicated PR agency workflow.

Build detailed Ideal Customer Profiles (ICPs) and buyer personas from market data, customer notes, and business context — giving your team a shared reference for targeting, messaging, and campaign planning.

Turn a set of customer, product, and revenue facts into a prioritized retention playbook that covers onboarding, engagement, at-risk intervention, win-back, and loyalty — with AI-assisted triggers, messaging angles, and measurement rules for each stage. Built for marketers who own retention outcomes but do not want to author a churn-model spec from scratch.

Plan a full week (or month) of social media posts with platform-specific copy, hashtags, visual direction, optimal posting times, and a measurement frame — organized by content pillars to maintain a balanced, strategic content mix that compounds organic reach without burning out the team or drifting off brand voice.

Pressure-test marketing assets — landing pages, ad creative, emails, positioning statements, pricing pages, sales decks — against AI-generated audience personas that simulate realistic objections, reactions, and purchase behavior before you spend budget on live testing. Produce a per-segment scorecard, a prioritized objection list, a set of concrete copy/creative rewrites, and a ship / iterate / rework verdict.

Turn a target domain or product category into a cluster-based content plan: one pillar page plus a set of tightly scoped sub-topic pages linked in a hub-and-spoke pattern. Designed for the 2026 reality that both classic search and AI answer engines reward *topical authority* (not just keyword targeting) and that cannibalization from loose keyword lists is the biggest silent killer of programmatic SEO traffic.

Create multiple headline and description variations for Google, Meta, and LinkedIn ads — each formatted to platform specs, organized by messaging angle, and ready to paste directly into ad platforms.

Draft a complete multi-email nurture sequence with subject lines, preview text, body copy, CTAs, and send timing — designed to move leads through a specific stage of your marketing or sales funnel.

Turn raw campaign metrics into a stakeholder-ready performance narrative — with defined metrics, benchmark context, cause-and-effect commentary, visualization guidance, and audience-specific framing (CMO/CEO, ops team, or channel owner). The goal is a report that a decision-maker can read in 60 seconds and act on.

Turn rough notes into a professional email matching your company's voice and tone.

Summarize meeting notes into action items, decisions, and follow-ups.

Craft professional responses to online reviews — both positive and negative.